CASE STUDY:

Ross Holliday

Expert Thinking

Ross is a high-energy sales director in the Information Technology sector. As a regular LinkedIn user with an established outreach strategy, Ross sought Informula’s help to optimise his presence and strategy, maximise his sales opportunities on LinkedIn, drive awareness of his brand and save his time so he can focus on closing new deals.

CAMPAIGN HIGHLIGHTS:

  • Built over 175 new ‘ideal customer’ connections within 60 days

  • 568% increase in personal brand visibility in comparison to pre-campaign

  • 44.2hrs of time saved in first 60 days

  • Helped establish as thought leader within niche

  • 25.5% invite acceptance rate (well above industry average)

“With Informula's help, my LinkedIn presence has experienced remarkable growth. Their "formula" has helped build a network of target customers and initiate conversations with some genuinely high-value leads.”

Ross Holliday

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